The first agent deeply tailored to game publishing
Hakuro combines deep market data, industry expertise and agentic AI into clear insights and actionables, tracked for impact.
How we make AI work
For game publishing and marketing
An exclusive data ecosystem
Peer benchmarks and partner data, fused with your own
Hakuro combines public Steam data, anonymized peer actuals and proprietary partner data into one fused ecosystem. This lays the grounds for analysis that isn't available anywhere else.
Prealigned for measurable impact
Seamless integration follows through to results
Workflows and interface build for your day-to-day, and includes reporting on the impact of its own recommendations. Pro-active and tailored to how publishing teams actually work.
The brain thinks in games
Data and LLM framework tuned for your domain
How the platform assembles, combines and pre-processes datasets is tailored to enable fast, deep and accurate game publishing analysis for your games.
AI reasoning meets human expertise
The human touch, built in
Deep contextual knowledge about the industry and publishing processes shapes every recommendation. Carefully hand curated so Hakuro reasons the way an expert team would.
Designed around results
Understand and improve your position in the market
- Optimize your messaging for your audience
- Audience insights on preferences, character, geo and spend
- Marketing positioning analysis and optimization
- Learn your true USP's
Turn insights into store assets, pricing and promotions that convert
- Optimize store assets like descriptions and capsules
- Track how your changes impact KPIs
- Learn from best in class benchmarks
- Optimize and analyze visibility
Stay on top of the market, and what players are actually saying
- Monitor competitors strategy, positioning and assets
- Find the perfect benchmarks for each use case
- Identify publishing opportunities
- Disect the audience of a niche
How we can help
Grow revenue, not just knowledge
Sharper store page conversion, smarter pricing and promotion choices that translate directly into more wishlists, sales and revenue.
Save wasted time and marketing spend
Skip the manual dashboard-digging and trial-and-error marketing — go straight to the action most likely to work.
Lower the risk on your biggest moments
Launches and major updates are high-stakes, one-shot events — get the surrounding decisions right when it matters most.
Why it works
Our superpowers
Validated effect, not just reports
Insights come with proposed marketing actions. Then we track those through to their KPI impact, without you needing to do any manual interpreting.
AI's strengths but not its issues
No hallucinations, context quirks or reliance on your ability to write the right prompt. A guided workflow approach and human touch give consistent and reliable results.
Glass box, not black box
Reasoning and output aligns with real publishing best practices and cites its sources, visibly, so you always know the why behind a recommendation.
Curated with publishers, for publishers
Best practices and workflows are shaped through direct co-development with real publishing teams, and kept current as the industry moves.
One ally for the whole lifecycle
The same platform supports every stage, from early access to post-launch, and every role on the team — working together, not as separate tools.
| Generic AI Agent | Hakuro | |
|---|---|---|
| Data ecosystem | Public web & social data — a generic average of what's findable online. |
Exclusive partner data, storefront benchmarks & your own actuals, plus public data. |
| Industry expertise | No real expertise, just an average of what's online. |
Deep gaming & publishing expertise, built on curated best practices. |
| Model | Generic model, processing on the fly. |
Purpose-built for gaming, with preprocessed data for real analysis. |
| Interface | Universal chat — you upload data manually, case by case. |
Built around publisher workflows, tuned for fast, common tasks. |
Ready to see what's possible?
Talk to us about what Hakuro can do for your next release.
FAQ
Who is Hakuro for?
Publishers and self-publishing developers active on Steam, looking to make more data-driven decisions.
How is this different from ChatGPT or other generic AI tools?
Generic AI wasn't built for game publishing. Hakuro is deeply specialized in PC gaming data, logic and workflows, so it doesn't just talk about your game — it knows the domain.
What can I do with Hakuro today?
Analyze your audience, benchmark competitors, get store page advice, and understand review sentiment — with more workflows added regularly.
What data does Hakuro use, and is mine safe?
A fused ecosystem of public, partner and proprietary data. Your own data is used only for your own insights, and is anonymized before it ever benefits anyone else.
Do I need to be technical to use it?
No. Workflows guide you through exactly what's needed, so there's no prompt engineering required.
How often is the data updated?
Most data refreshes at least daily; some sources update within a few days, depending on relevance.
What does it cost?
Pricing depends on your scale and needs. Book a meeting and we'll figure out the right fit together.